the SLOWDOWN and the industry says, “These are TOUGH TIMES”: Keep up with LIVE updates
Sponsors of the IPL 2023 Live Streaming and Commercial Breaks Season 16 of the Indian Premier League will feature a handful of firsts (IPL 2023). This year marks the first time that two separate Sports MEDIA-HOUSES will simultaneously broadcast and stream the Indian Premier League. Several high-ranking executives from Disney Star and Viacom18 have boasted of their networks’ greater visibility and audience size in anticipation of IPL 2023. Due to the current economic climate, however, experts expect that both parties will have a hard time moving their IPL stockpiles. InsideSport.IN is your source for LIVE updates on the Indian Premier League 2023 and Indian cricket.
True Note: “9,500 crores from sponsors in a single tournament lasting six to seven weeks. The main marketers on IPL have been B2C technology companies, but that trend has recently reversed. It seems from our preliminary discussions that they are hesitant to commit and instead intend to be more frugal with their AD-Dollars. When asked about the future of IPL advertising, a leading industry executive replied, “It undoubtedly will be tough for Star & Viacom.”
A lot of popular names avoided the India–Sri Lanka market. Even India and New Zealand have their share of trouble. As a result of the current situation, “IPL advertising will also be harmed,” a senior executive at an advertising agency told us.
- Women Thirty corporations, including BCCI, stand to gain greatly from IPL 2023 franchises.
- Disney Star raises advertising rates by 20% for IPL 2023 LIVE Broadcast, offering “BIGGER…” With ad sales expected to drop down in 2023, Disney Star and Viacom18 are starting to worry about whether or not they will be able to afford to air the IPL.
Possible Effects on IPL Advertising
- ONE MAJOR REQUEST: The combined LICENSING FEE that Disney Star and Viacom are giving BCCI for the MEDIA RIGHTS is 9,500 CRORES. We plan to approach the ADVERTISERS for 75% of these funds. Could it be because marketers aren’t willing to spend that much? In a word, NO.
- Disney STAR is asking for a 20% increase on the 10 SEC SPOT from the advertisers compared to the previous IPL, which only serves to exacerbate the situation.
- In addition, the difficulty for the broadcaster in selling their inventory to advertising would increase as a result of Jio Cinema’s choice to provide the IPL free of charge to all subscribers.
- The biggest media company in India is experiencing a slowdown due to several external factors. The modern advertising industry is extremely frugal at the moment. One of IPL’s most significant sponsors is them. They are the ones who have felt the most effects of the SLOWDOWN.
- Will they continue to make MAJOR purchases? Currently, the answer is “Difficult,” but that could change in the next two months.
Try a little bit and see the effect for yourself –
- Only about 20% of Star’s stock was moved during the India–Sri Lanka series.
Advertising interest in India vs. New Zealand is also reportedly minimal, citing InsideSport.
- It’s highly unlikely that the broadcaster will sell more than 40% of the overall inventory.
Thirdly, despite the market recession, Disney Star is demanding for a 20% rise in IPL rates in its first pitch to advertisers. In IPL Season 15, the network has commanded rates of 12–13 Lakhs per 10 seconds. The new price range for a 10-second commercial is 16-17.5 lakhs. In return, they’ll expand IPL’s exposure to 500 million more people on Star Sports.
- IPL 2023 Price increases at Disney’s Star — What gives? As of 2022, Disney Star India paid Rs 23,575 crore for the broadcast rights to the Indian Premier League. The broadcaster spent Rs 16,347.5 crore in 2017 on a combined bid for TV and digital rights for the 2018-22 cycle, thus the additional expenditure in 2022, just for broadcast rights, amounted to around 36% of the total.
- They lost their DIGITAL RIGHTS, which prevented them from profiting from the work.
- Disney Star likely paid more than average to get the media rights, necessitating higher advertising rates just to break even.
- Previously, the price per match was around Rs 54 crore (when digital rights were included).
- The fee per match for television rights alone this year is a whopping Rs 57 crore.
That’s a 20% surcharge.
- The price of DIGITAL LIVE STREAMING bundles is expected to increase by 60-70%, according to analysts.
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